Originally launched in 2003, WordPress has become perhaps the most popular content management system (CMS) in the world. Today, WordPress as the perfect tool is used by more than 100 000 million websites that publish new posts every second.

Here’s a list of reasons why WordPress is the platform you want to use for your business.

1) WordPress is easily customizable

Because of the thousands of plugins and themes that WordPress has offer, with just one click of a button you can customize your site to appear and function as you would like. Since WordPress seems to have an endless number of features that are offered, you can create the website or blog that you’ve always wanted.

2) Integration

WordPress integrates with some of the most powerful platforms available to give your business that additional boost. For example, if you want to launch an email campaign, you can use a service like Aweber or MailChimp. If you want to get paid for a product or service, WordPress can work with some of the most popular payment gateways in the world.

3) WordPress plugins add complex business features to your website without having to hire a coder

There are thousands of WordPress plugins available that add functionality to the core system. If you want to add some additional functionality to your website, you can be sure that there is a plugin that can meet your business needs.

4) Numerous eCommerce solutions

Since you’re using WordPress for your business, you will be happy to know that there are a number of eCommerce solutions that will convert your site into an all-out digital store. By using plugins like WooCommerce, WP eCommerce or Shopp you can easily begin to make money online.

5) WordPress is search engine friendly

WordPress automatically solves a ton of SEO issues. With the free Yoast SEO plugin, your site will be even more search engine friendly.

6) You’re not committed to one hosting provider

WordPress works with pretty much every server. If you need to switch a provider or host, you can do it without much fuss. There are several free WordPress hosting to start with.

7) Multi-user capability

WordPress is aware of that fact that you might have to rely on multiple people to keep your site running. Assigning different roles for different individuals is very easy on WordPress.

Here is a summary of these roles from WordPress Codex:

Super Admin – somebody with access to the site network administration features and all other features.

Administrator – somebody who has access to all the administration features within a single site.

Editor – somebody who can publish and manage posts including the posts of other users.

Author – somebody who can publish and manage their own posts.

Contributor – somebody who can write and manage their own posts but cannot publish them.

Subscriber – somebody who can only manage their profile.

8) WordPress is open source

Unlike other website building tools WordPress is open source and free from commercial restrictions and limitations, which means you can use the software any way you choose, without fear that changes in someone else’s business model will have an adverse impact one of your most important business assets.

9) WordPress is easy to setup, manage, and update

You don’t need to be an Internet expert or an HTML coder to use WordPress. All you need is an internet connection and a web browser to create your website.

When you choose WordPress you have complete control over your website. As a business owner that may be the ultimate reason to use WordPress, since everyone knows that the secret of a successful business lies in control and security.  In order to keep your business on WordPress clean from threats, we suggest you to use Awontis – the complete WordPress security solution that monitors and protects your website 24/7.

Make your business shine today! Contact Awontis.