WordPress has grown to be the largest self-hosted blogging tool in the world. It is an open-source project, which means there are hundreds of people all over the world working on it. Everything you see there was created by and for the community. According to this survey, WordPress powers 22.5% of all websites on the internet.
People often make the mistake of classifying WordPress as just a blogging platform. Although that used to be true in the past, WordPress has evolved through the years into a versatile content management system (CMS).
This means that WordPress now allows you to create fully functional websites and mobile applications, which makes it a perfect platform for setting up an online-based business. The best part about WordPress is that it’s easy to use and flexible enough for just about anything. That’s the main reason why WordPress has grown so much in popularity.
Here are the top 5 reasons to use it for running your business:
1) WordPress saves you money
No longer do you need to send the most basic text changes to your designer or even have your designer add new pages or blog posts for you. Make the edits yourself whenever you want and save the money you would’ve paid your designer for more important things by adding new content on your own. Times are tight and managing your own text, photos and video for your website is a great way to contribute to saving costs.
2) You have full control and ownership over your business
You get full control of your website, its domain name, and all its contents. You can make any changes you want, and there is no limit on how much your site can grow in popularity, traffic, sales, and users.
3) Search engine magnetism
As a result of your inspiration to post content more often, your frequency of contribution will attract Google robots and other search engines like magnets. The robots will search your entire site every day looking for new content and new pages and changes they can index.
4) More brand awareness
Since the common approach with a blog site is to build out the site into an industry-specific authority resource with hundreds or even thousands of pages of content, the number of opportunities for the general public to see your brand identity is multiplied exponentially over and above the traditional 10 to 30-page website.
5) Better time management
Now you can add content and then schedule those posts to publish on your site on whatever day and time you want. You could write an entire 12-week e-course, for example, break it up into 12 pieces and have each automatically post to the site on the same day and time each week for 12 weeks.
When you choose WordPress you have complete control over your website. As a business owner that may be the ultimate reason to use WordPress, since everyone knows that the secret of a successful business lies in control and security.